The House of Marketing wishes you, your family and company a fantastic 2010 filled with good health, fun, success and happiness!
Most clicked Marketing BUZZ articles of 2009
posted
on 29/12/2009 toArticle
End of year often means a quick look back as well as forward... We list here the 7 most clicked articles from our newsletter this year. Enjoy the insights, facts and knowledge!
Win 1 of 25 VIVABOX - Simply complete our Yearly Marketing Survey by Jan 8
posted
on 29/12/2009 toSurveys
Only 4 weeks to go! Those of you completing our 20-question, 7th Yearly Marketing Survey between today and Friday, Jan 8, 2010 will be entered in a draw to win one of 25 Vivabox (Tapas for 2)!
Complete our Yearly Marketing Survey 2010 and get the results first!
posted
on 03/12/2009 toSurveys
Officially launched at the Stichting Marketing Congress on Dec 4 2009, the leading barometer of Belgium’s marketing community, the 2010 Yearly Marketing Survey, will investigate the evolving role of marketing in 2010 and analyse the impact on Belgian marketeers' careers and activities.
EXCLUSIVE SEMINAR - Sustainability: Your license to operate on the long run
posted
on 02/12/2009 toMarketing Panel
In a seminar on Nov 26, The House of Marketing has been discussing the topic of sustainability with Belgian companies to share insights on the different strategies, challenges, key success factors, lessons learned and the future outlooks in regard to this subject. Enjoy our short summary...
Two new sources of useful marketing knowledge and trends
posted
on 01/12/2009 toMarketing Mind
Whitepapercentral.com and Marketingadvisor.eu are two recent Belgium-based portals which provide interesting and fresh content on a range of marketing issues and trends. You can either download documents for free or get challenged by regular blog entries.
Health Care companies need to face a new pull business model
posted
on 16/10/2009 toSurveys
The House of Marketing’s second Health Care marketing survey presented at the recent Stichting Marketing Healthcare Congress highlighted that the Health Care marketeer’s confidence index is at its lowest level ever – not surprisingly in these times of economic downturn. Value-based price setting is ruling, consumers tend to be more proactive and using market data is crucial for the right marketing strategy.
Sustainability, a real answer to the crisis?
posted
on 12/10/2009 toThe House of Marketing
The renowned French Revue Passages organized in Paris recently a round table debate on the topic of sustainability: “Sustainable development in business: a responsible or profitable investment” supported by the World Forum of Sustainable Development and the French Post. We highlight key findings and announce our Nov 26 panel on Sustainability.
35 links and articles of interest to CMOs and online marketeers
posted
on 11/10/2009 toThe House of Marketing
These last three months have seen a range of interesting surveys and online publications talking about the latest trends in marketing, especially those linked to “conversational marketing” and other ways to engage customers better. Here is a summary of the main ones...
How inconvenient is sustainability in times of crisis?
posted
on 22/06/2009 toThe House of Marketing
If we do not change our consumption patterns in Europe, we will need the equivalent of 3 to 6 earths to satisfy our needs (WWF). Everybody understands - even if it is an inconvenient truth – that quick action is required. However, bringing to life the sustainability principle means changing consumption behaviours and integrating it into the way we do business. What does that mean for marketers both during and after the current crisis?
